Robotics
Hyundai Motor brings Boston Dynamics' Atlas humanoid robot to FIFA World Cup in groundbreaking activation
Image: Primary Hyundai Motor Company integrated Atlas, an advanced humanoid robot developed by Boston Dynamics, into the Round of 16 match of the 2026 FIFA World Cup at New York/New Jersey Stadium.
As the official robotics partner of the tournament, Hyundai Motor delivered the first-ever robotics-powered halftime activation on football's biggest stage, bringing advanced robotics technology to a live global audience. Atlas showcased its real-world movements during the activation. The integration marked the first-ever robotics-powered halftime activation in a FIFA World Cup live match environment.
(Fox Business and PR Newswire, July 5-6, 2026)
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